BrandG.com

On March 1st 2011, at just about midnight, I finished the edits on my new book “The Hidden Institute”. Up to that point, I had thought of the book in terms of character, plot, pacing, theme, action, and description. But on that day, I took off the author cap and replaced it with the publisher cap. After that, I saw it as product, units, sales, and widgets.

It’s a different type of work, and one which most authors shy away from. I wrote this down, partially to show everyone what goes into the business of self-publishing. To be fair, though, I also wrote it as a checklist to myself, for the next time I publish a book.