The Best Promotion For Your Book

Quick post. I just wanted to show you a chart that proves an old adage that we should all remember. This chart shows downloads of “Tumbler” my first novel, over the last couple of months. Notice the spike over April? What could have caused that? I mean, I’ve been doing a little promoting here and there, but nothing to merit such a consistent rise. So what changed for “Tumbler”?

The answer is that, in April, I started seriously promoting my second novel, “The Hidden Institute”. Promotion for THI actually bled off to help downloads and sales of “Tumbler”. And from what I’m seeing on THI sales, promotion for Tumbler actually helps sell that book too.

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The Wars

Recently, a reviewer mentioned some problems with my new story “The Hidden Institute”. Goodreads won’t let me link directly to it, but you can find it here: ( http://www.goodreads.com/review/show/156317501 ). Don’t worry, this is not a condemnation or defense against the critique. In fact, I welcome negative comments, as they help me determine what I need to do in future stories.

What I’d like to do here is explain why I allowed one of these issues to remain, even after I recognized it. I would like to explain it as part of how I write.

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Worth and Cost

As a professional writer, I write for money. I work hard on my writing, to make it as good as it can be. However, as a self-publisher, I also work hard on selling my writing. These are two different aspects of the business, the artist and the publisher. The artist wants to say that a story is an ephemeral thing, born of sweat and inspiration, worthy of telling to kings and scholars. The artist feels that each story is special, precious, and worthy of protecting at all costs.

The publisher wants to make money.

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